- Engineered for true winters, with advanced braking and control on ice, snow, slush, and cold, wet roads [1]
- Built to last, delivering more than 33% longer tread life than three leading competitors [2]
- Designed for efficiency, offering up to 7% better fuel or EV range performance than three leading competitors [3]
GREENVILLE, S.C., Nov. 10, 2026 (GLOBE NEWSWIRE) — Michelin has launched the new X-Ice Snow+ tire to meet the needs of drivers in unpredictable winter weather. With increased levels of winter performance and durability compared to the Michelin X-Ice Snow tire, this new and improved product is designed to help drivers face some of the most challenging road conditions of the year.
“For more than 130 years, Michelin has continued to push the boundaries of innovation by improving our technologies to meet the needs of mobility across the globe,” said Omer Waysman, vice president of B2C marketing for Michelin North America, Inc. “With the new Michelin X-Ice Snow+ tire, we have taken everything drivers loved about the previous generation tire and improved key areas. This new tire delivers excellent winter performance, longer-lasting durability and greater efficiency, giving drivers a dependable advantage when the weather is at its worst.”
The Michelin X-Ice Snow+ tire is Michelin’s best winter tire for optimizing braking across ice, snow, wet and dry conditions, thanks to its advanced FLEX-ICE™ 3.0 tread compound.[1] Whether navigating freezing rain, deep snow or black ice, drivers can count on the Michelin X-Ice Snow+ tire to help maintain control when the weather does not cooperate.
In addition, the tire’s proven winter tread pattern helps prevent drivers from getting stuck when conditions worsen. In deep snow, the Michelin X-Ice Snow+ tire provides superior start-up traction compared to three leading competitors,[4] helping drivers power through tough winter scenarios. On slick, icy corners, the tire’s strong lateral grip boosts both stability and control.
With an extended tread life, the MICHELIN X-Ice Snow+ tire lasts more than 33% longer than three leading competitors, meaning you get at least two more seasons of winter confidence.[2] Drivers get more seasons of performance, more miles of confidence and more value from every set. Cold weather will reduce efficiency. However, thanks to a low energy loss compound that minimizes rolling resistance, the Michelin X-Ice Snow+ tire delivers more than 7% better efficiency than three leading competitors.[3] Drivers can enjoy fuel savings or extended EV range without compromising on winter traction.
Finally, winter journeys can be peaceful. The Michelin X-Ice Snow+ tire incorporates Piano Acoustic Tuning Technology, a proprietary system that reduces road noise for a quieter, more comfortable ride.
The Michelin X-Ice Snow+ tire is built for CUVs, SUVs, pickups, sedans, hybrid and electric vehicles in 15 to 23 inch sizes.
About Michelin North America, Inc.:
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
[1] Based on third party ice braking tests from 25 kph to 5 kph (16 mph to 3 mph), snow braking tests from 30 kph to 10 kph (19 mph to 6 mph), wet braking tests from 80 kph to 20 kph (50 mph to 12 mph), and dry braking tests from 100 kph to 0 kph (62 mph to 0 mph) using tires in size 235/55R19 on Audi Q5 vehicles, with the predecessor Michelin X-Ice Snow SUV tire as a reference (100%), the Michelin X-Ice Snow+ tire demonstrated a relative rating of 103.8% for ice braking, 101.3% for snow braking, 113.8% for wet braking, and 107.2% for dry braking.
[2] Based on an internal treadwear test, using tires in size 205/55R16 on Toyota Corolla vehicles, the estimated wear life (based on calculating the most-worn groove of a rotated set) of the MICHELIN X-Ice Snow+ tire was 41% more than the Bridgestone Blizzak WS90 tire, 33% more than the Continental VikingContact 8 tire, and 64% more than the Nokian Hakkapeliitta R5 tire. Actual on-road results may vary according to usage, road, and weather conditions. Based on S&P Global data from 2025, the average annual mileage driven per vehicle is 17,046 km (10,592 mi) in Canada and 18,862 km (11,720 mi) in the U.S. Assuming a winter season spans six months, the average winter driving season would be approximately 8,523 km (5,296 mi) in Canada and 9,431 km (5,860 mi) in the U.S.
[3] Based on third party rolling resistance test results using the ISO 28580 test protocol on tires in dimension 235/55R19, the MICHELIN X-Ice Snow+ tire demonstrated an EC-Label rolling resistance value of 6.2 kg/t. In comparison, the Bridgestone Blizzak DM-V2 tire measured 9.5 kg/t, the Continental VikingContact 8 tire measured 6.7 kg/t, and the Nokian Hakkapeliitta R5 SUV tire measured 7.2 kg/t. Actual on-road results may vary with driving style, temperature, driver-selected vehicle settings, and road conditions.
[4] Based on third party snow acceleration tests using tires in size 235/55R19 on an Audi Q5 vehicle, the Michelin X-Ice Snow+ tire accelerated 6.3% faster than the Bridgestone Blizzak DM-V2 tire, 5.4% faster than the Continental VikingContact 8 tire, and 8.3% faster than the Nokian Hakkapeliitta R5 SUV tire. Actual on-road results may vary according to usage, road, and weather conditions.
Michelin Public Relations, Email: public.relations@michelin.com | www.michelinmedia.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ca45fd65-3d71-4277-b5bf-28c95603d3e7
