Grab the Buck by the Horns. Sazerac’s new American whiskey brand challenges adventure seekers to uncover hidden destinations in Bucktown and Buckhead as Smoked Maple makes its fall debut

LOUISVILLE, Ky., Oct. 29, 2026 /PRNewswire/ — Buckhorn, the new American whiskey brand from Sazerac, brings the spirit of the outdoors and the thrill of discovery to whiskey drinkers who want fun, not fuss.

With the Buckhorn Buck Hunt, the brand is turning everyday watering holes into backwoods escapes hiding in plain sight, giving whiskey lovers and outdoor enthusiasts a whole new kind of hunt. The hunt is headed to two fittingly named “Buck” neighborhoods – Bucktown in Chicago and Buckhead in Atlanta – creating a taste of the wild and a night that’s anything but ordinary. Along for the adventure is NEW Buckhorn Smoked Maple, the latest addition to the brand’s nationwide lineup of no-frills flavored whiskeys and ready-to-drink (RTD) whiskey lemonades.

A New Whiskey for Cooler Weather
Buckhorn is adding a little smoke to the season with the introduction of Buckhorn Smoked Maple, arriving just in time for fall adventures and fireside gatherings. Bottled at 32.5% ABV, it’s a smooth blend of Buckhorn’s signature whiskey with a bold and sweet smoked maple flavor. The new flavor offering brings a rich, warming flavor profile to Buckhorn’s growing portfolio, made for those who appreciate good whiskey without the fuss.

Backed by Sazerac’s whiskey-making expertise, Buckhorn was created for those who care more about what’s in the bottle than the hype around it. The lineup includes blended and flavored whiskeys alongside refreshing, canned whiskey lemonades made with real American whiskey, offering something for everything from a backyard BBQ with the crew to a weekend at the lake or an evening around the campfire. It’s whiskey made for the outdoors, without a price tag that gets in the way of the next adventure. 

“Good whiskey. Good company. A little adventure. That’s Buckhorn,” said Erica Bovard, Senior Brand Director of American Whiskeys at Sazerac. “With The Buck Hunt, we’re saying ‘Buck It’ to the usual night out and creating something worth tracking down. A little wilderness, our new Smoked Maple and a moment you have to hunt to find, there’s your next good story.”

Buck It: The Hunt is on in Chicago and Atlanta
This November, Buckhorn is inviting whiskey drinkers to grab the buck by the horns and ditch their usual Friday night plans for something a little more exciting. Part scavenger hunt, part whiskey-fueled adventure, The Buckhorn Buck Hunt is bringing a taste of the wild to Bucktown in Chicago and Buckhead in Atlanta, with unexpected discoveries and plenty of BUCK IT attitude along the way.

From the sidewalk, there’ll be little to give away what’s waiting inside. But those who follow the clues will find a unique experience where familiar city surroundings give way to rugged, backwoods-inspired scenery straight out of the great outdoors. It’s a chance to leave the usual city scene behind, discover something new and have a bucking good time.

Once inside, there will be plenty of Buckhorn to discover, from its smooth American flavored whiskeys and refreshing canned whiskey lemonades to the new Smoked Maple. The experience will also introduce the Buck Shot, the brand’s signature group celebration moment that brings friends together to say “Buck It,” grab life by the horns and enjoy a shot of Buckhorn.

How to Join “The Buckhorn Buck Hunt”
Buckhorn is bringing the whiskey hunt to two “Buck” neighborhoods for one-night-only experiences this November:

• Bucktown (Chicago, IL): Friday, November 6, 2026, 4-8pm CT
• Buckhead (Atlanta, GA): Friday, November 13, 2026, 4-8pm ET 

Both locations will be hiding in plain sight. Those who sign up for The Buck Hunt will receive the clues and intel needed to track down their city’s secret experience.

The Buckhorn Buck Hunt events are free to attend, but advance registration is Required. No exceptions. REGISTER HERE.

Keep an eye out for “Buck Sightings”, and visit BuckhornWhiskey.com to learn more about the brand.

Beyond its new offerings, Buckhorn Whiskey has a versatile portfolio anchored in its fruit-forward whiskeys including Black Cherry, Peach, Honey, Blackberry and Pineapple, available in select markets at the suggested retail price of $18.99 (750ml; taxes/fees vary by market). For adventures best enjoyed with a ready-to-drink cocktail, Buckhorn also offers Whiskey Lemonades in four flavors — Classic, Blackberry, Peach, and Honey — available nationwide at a suggested retail price for $18.99 (8-can variety pack; taxes/fees vary by market).

Please Drink Responsibly. Buckhorn, Whiskey With Natural Flavors, 32.5% Alc./Vol. Sazerac Company, Louisville, KY.

ABOUT BUCKHORN WHISKEY
Born for the adventurer, Buckhorn Whiskey is a new American whiskey brand from Sazerac that believes good whiskey shouldn’t be complicated. Featuring a no-frills lineup of flavored whiskeys and ready-to-drink (RTD) whiskey lemonades, Buckhorn delivers great taste without the pretense, made for good company and wherever the next adventure leads. Buck tradition. Drink wild. For more information visit: https://buckhornwhiskey.com/or follow @BuckhornWhiskey on social media.

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SOURCE Sazerac